The Snowbelt is the region near the Great Lakes in North America where heavy snowfall in the form of lake-effect snow is particularly common Snowbelts are typically found downwind of the lakes, principally off the eastern and southern shores.
Lake-effect snow occurs when cold air moves over warmer water, taking up moisture that later precipitates as snow when the air moves over land and cools. The lakes produce snowsqualls and persistently cloudy skies throughout the winter, as long as air temperatures are colder than water temperatures, or until a lake freezes over.
The Snowbelt regions create a different kind of people. There’s another level of grit and tenacity we endure that makes us hardy and resilient, especially in Western New York. Winter has always been where we thrive and feel most alive. It’s our Element- being true to ones self and finding fulfillment by embracing ones natural inclinations and passions. It’s why we chose the name, Snowbelt, it’s who we are and what fuels us. Even our dog Willow lives for winter!
As avid snowboarders, we are aware of the climate change issues happening around us, affecting snowfall totals and winters around the world. It’s important to us that Snowbelt’s brand portrays our love for the conservation of the planet and passion for supporting and nurturing our local community.
